Rival Foods takes the next step in developing plant-based foods

Rival Foods is a technology spin-off of Wageningen University & Research, focused on developing quality plant-based protein products. Recently, Rival Foods announced a six-million-euro investment in the business, enabling them to upscale and further develop their protein technologies and new formulas. Consumers increasingly demand plant-based products that are equally tasty, nutritious and affordable as animal meat products. Almost half (45%) of the flexitarians say the range in supermarkets and restaurants leaves much to be desired. One of the main blind spots in alternative proteins is the expertise and technology required to develop thicker, three-dimensional products that can adequately mimic animal products such as cold cuts. Investment offers new opportunities. Rival Foods can transform a wide variety of plant-based ingredients such as soja, peas, wheat, fava, sunflowerand rapeseed into products with an excellent texture, rich mouth-feel and juiciness.