Each Amber should soon replace twenty private cars

Photo: Amber - Amber's service for business aims to move away from the situation where each employee has one car. Recently, car sharing company Amber, founded by three TU/e students, and MyWheels merged. The umbrella company, the Sharing Group, is now the largest provider of shared cars in the Netherlands. Together, the companies form "the mobility system of the future", according to the CEO of MyWheels, Karina Tiekstra. Amber's goal is simple: offer shared electronic cars that, thanks to AI software and personal service, are always on hand when people need them. A quick refresher. Amber is a tech company active in corporate shared transport.