Every year, Weekend of Science organises an audience research project to explore the frontiers of science. This year, the focus is on visual language and how people interpret visual information. For example, coloured flags on beaches indicate how safe the water is, but previous research shows that the public often misunderstands them, which can compromise their safety.
Therefore, in this research, the design of the flags is made not only , but also the public. Participants design the flags themselves by choosing from different colours, icons and frames. ’We think changing some colours can help make the flags more understandable. Pictograms can also clarify the meaning,’ says Fenne Roefs.
Here, Roefs examines what associations between visual language and meaning arise with age and what the flags should look like so that they are clear to everyone. How quickly participants choose is also noted, giving insight into the strength of their associations.
The research is being set up and conducted by Fenne Roefs, researcher and designer at Mijksenaar Lab, and PhD candidate at VU Amsterdam. Professor of visual cognition Chris Olivers and cognitive neuroscientist Joshua Snell will support her. The research will run for a year and will start on location during the Weekend of Science.
Want to participate in this research? Then head over to this website or visit the Weekend of Science! The audience research will be at Techniekdag Arnhem on 5 October and at Utrecht University on 6 October.